SPORTS 2 BUSINESS

 "Turning ideas & plans into real results"

A strategic and operational tool designed to create new opportunities for all parties involved in the collaboration between business and sports — and the dynamic space in between." 

We are management consultants bringing business thinking into the world of sports. With our background in strategy, business development, and leadership, we help the right players connect – through value-creating events and smart partnerships in the powerful arena of sports. 

We bridge the needs of the business world with the unique engagement of sports, creating experiences that build relationships, brands, and business.

S2B - Sports2Business

S2B is A strategic tool för building strong partnership between sports and business. 

Purpose – To create long-term, goal-driven, and value-creating partnerships between sports and the business world, with a clear focus on business outcomes and relationship-building.

The Concept – Sports2Business combines the unique appeal of sports with the strategic goals of the company. Sports2Business was developed as part of a project focused on building a new brand within elite sports and arena development

Today we offer value-creating events and smart partnerships in the powerful arena of sports.
We connect the needs of the business world with the unique passion of sports, creating experiences that build relationships, strengthen brands, and drive business.

S2B is the catalyst for partnerships that deliver – for real.

We connect the driving force of sports with the goals of the business world, transforming sponsorships into strategic collaborations that generate measurable results and long-term business value for all partners.

Sports2Business – your strategic tool to win together in the worlds of sports and business 🚀

We see far too many companies stuck in traditional sponsorship packages that fail to deliver real value. At the same time, we know – from our extensive experience across business, elite sports clubs, events, and business development – that there is enormous potential in partnerships between sports and business. But unlocking it requires new thinking and the courage to challenge old truths.

BUSINESS IS A SPORT TOO – and the winners are those who play together with strategy and passion.

We bring business logic into the arena of sports and connect the needs of the corporate world with the unique engagement that sports provide. The result? Partnerships and experiences that build relationships, strengthen brands, and drive business.

Our focus areas:
1️⃣ Internal engagement – build pride and boost internal motivation
2️⃣ External relationships – deepen customer relationships and grow business networks
3️⃣ Brand positioning – align your brand with performance and community
4️⃣ Sales activation – create campaigns and content that drive sales
5️⃣ Social impact – strengthen your CSR profile through sports

We inspire, engage, and create genuine business value – with sports as the catalyst.

Are you ready to challenge the traditional and build the next generation of partnerships?

OUR Background

We have extensive experience as management consultants with several leading consulting firms, working on assignments both nationally and internationally. We also bring a strong background in roles such as Sales Director, Commercial Director, as well as interim consultants, facilitators, and project managers.

Over the past 25 years, we have delivered hundreds of assignments across all types of organizations – large and small, private and public, national and international – within sports, events, and the intersection between sports and business.